Monday, July 11, 2011

Shopping Analytics

First of all: I am the specialist not. I've heard about it here and there, I've read a few books, I visit regularly blogs and attend conferences. Finally I can gain some hands-on experience!

So let me explain my problem... My intention is to get qualified advice or find a solution on myself by carefully describing each of my steps.

1) Analytics. Overview. Top content.
I sort pages by bounce rate and see the sample one:

Wiki says:

So 100% is really really wrong.

2) Content detail
So I click on a provided link to see more details. Again: bounce rate is 100% that is no good by any means.

3) Navigation Summary
When I click on navigation summary there are inbound and outbound pages.

41.54% exits and 58.46% next pages is not 100% bounce rate, again wiki:
It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.

4) Solution

Please let me know where is the catch. Of course this is a minor issue but it may indicate much more serious error somewhere else.

UPDATE: Got my answer on analytics forum: "Bounce rates are only calculated on landing pages--the first page a user sees when following a link to your site."

1 comment:


    Here I have posted the same question. Same scenario even I am content report shows 100% BR for few pages & navigation summary shows navigation to next pages...really confused